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F1-RST (fûrst) n.
-The one coming, occurring, or ranking before or above all others
-The beginning; the outset
-The winning position

F1RST Motoring Group, a contemporary expression of automotive passion, offers distinctive fashion that captures the essence of the motoring lifestyle. Providing quality products and an unmatched customer experience, F1RST invites people to live life from behind the wheel.

Founded in 2006 on the shores of Newport Beach, F1RST Motoring Group is a leader in automotive inpired fashion. Designed by enthusiasts for enthusiasts, F1RST's fashion portfolio brings a breath of fresh air to modern style. F1RST designs, manufacturers, distributes and retails products that resonate with the automotive enthusiasts of the world. All F1RST products are either hand-made or printed in the United States.

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